The Easiest Way to Gain Listeners on SoundCloud in 2021
So you want to be the next big artist on SoundCloud? Do you want to start getting discovered on SoundCloud in order to skyrocket your career? You’ve come to the right place! SocialBoosterz helps small content creators explode their growth on social media and streaming platforms through organic promotion and guerrilla marketing.
Before you even get started promoting your music, you have to make sure you have your SoundCloud profile ready to go BIG. First off, make sure you have a good name for your SoundCloud. Here’s an example of one of SocialBoosterz clients, HBK Car, whose profile is a perfect example of what you need to do:
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Notice how HBK Car has a profile picture, a header photo, and his location on his main profile. Before doing anything, go and make sure you have this information filled out. Another large thing to notice on HBK Car’s profile is his biography.
HBK Car has a bio that is short and simple. He gives basic information on him and his music goals, and that’s all it takes to have a perfect bio on SoundCloud. Make sure you have a good bio because it will come in handy later.
The next thing you will want to do in order to blow up on SoundCloud is to get yourself some press. This might sound fairly hard, but once you learn the basics of press releases and such, you can pretty easily get mentioned in the press. Even if the actual story doesn’t gain much traction, it will do wonders for your publicity. Here’s an example that our client, HBK Car received on Vinyl Flows through SocialBoosterz media relations team:
Utilizing press releases and featured profiles can drastically improve your chances of going big on SoundCloud. If you even get one dedicated fan from a press release, you just took a major win. Vinyl Flows is a publication that SocialBoosterz works very closely with in order to promote emerging music artists that deserve the opportunity to be promoted. SocialBoosterz can help you get featured on Vinyl Flows and we can even get you on other news and media websites.
The next tip for MASSIVE growth on SoundCloud is going to be tagging your music. When creating your SoundCloud tracks, you will have an option to use “tags” to categorize your music. The best strategy for SoundCloud tags is to use them as honestly as possible. If you created a sad, lowkey song, use tags such as #Mood, #Lofi, #Sad, #SlowSong, and so on. Using tags will become easier and easier as you go because you will see which ones work and which ones don’t work as well.
The next simple tip that will help you grow on SoundCloud sounds almost counter-productive, but I’ve seen it work wonders for those who use it correctly. It’s by supporting other small artists by reposting, liking, and commenting on their tracks. The reason why this works so well is that when a small creator sees that someone is liking, reposting, and commenting on their tracks, they begin to feel excited and hyped that their music has reached new people. More often than not, small artists will see that you are supporting them and help you out in return by liking or reposting your tracks.
By using this method of building a community through SoundCloud, you can easily begin building not only a fanbase but also a network of other artists who can help you grow. You also will get some invites to be featured on tracks, or requests to be featured on their tracks. This brings us right into the next tip for growing on SoundCloud.
The next way you can grow on SoundCloud is by using features to your advantage. If you can be featured on a track, even from a smaller artist than you, you can cross-promote both on your platform and the other artist's platform in order to be able to grow both of your followings. Find artists you are interested in working with, and contact them. Continue getting featured on other artists’ tracks and before you know it, you’ll have a steady stream of new fans coming in.
Here’s another great marketing tip for SoundCloud: use TikTok to blow your song up! Yes, TikTok isn’t a “music discovery” app, but you can use it as one. Make some edits and start posting them. If you need some ideas, check out SPHINX Music Edits for some examples. SPHINX also offers content creation services, if you aren’t interested in creating your own edits. Edits will help you tremendously in promoting your music because they show the lyrics along with strong visuals.
The next SoundCloud marketing technique is completely offline. First off, you have to create a QR code that links to your SoundCloud. Print some stickers using that QR code and put them EVERYWHERE. Believe me when I say you will have a steady 10k+ streams after only about a week of doing this. Make sure you don’t put them anywhere you aren’t supposed to, however. Since putting stickers on privately-owned items can be considered vandalism, make sure you are putting these stickers in public areas where people won’t care that there is a QR code on them.
The next marketing method is using Instagram. I could talk forever about Instagram, but I’m sure you are just looking for a quick and simple guide. The first step is to have an Instagram account linked to your artist name, adding your link in bio, and generally getting the account set up. The steps here are pretty much the same as with TikTok. Make sure all information is filled out with keywords and terms that those interested in your types of music are going to be looking for.
When you post on Instagram, it is important to make use of Instagram Reels to get as much organic growth as possible. Instagram Reels is Instagram’s form of TikTok, allowing you to upload short videos, which will then be shown to Instagram users around the world. Reels are currently being given so much traction because the feature is so new, so it’s most important to utilize this technique as early as popular.
The other type of content you need to post on Instagram is photos and carousels. These are the type of content you typically see on Instagram, and they can be helpful when you are in the rapid growth stage of Instagram growth. Make sure you have high-quality content completely prepared and ready to go before you even start posting on Instagram.
As all great social media marketers know, Instagram’s algorithm is almost solely based on engagement. This is where you can use Instagram Stories to your advantage. Use Instagram stories for polls, questions, and feedback. The engagement on your story will tell the algorithm that your content is valuable and people are genuinely interested in it.
Leveraging giveaways through Instagram can also be extremely effective. Make a giveaway for merch, CDs, stickers, or anything else, and make the entry fee reposting one of your posts to their story and tagging you. If you do this right, you can easily get 100k or more streams on SoundCloud with minimal effort.